Roberto Santiago is mainly known for his successful mall business in Brazil. No Brazilian does not know the Manaira Shopping mall since it is rated as the most modern and prestigious mall in the country. Consequently, they associate the mall with its owned Roberto, who has also engaged in many writing ventures such as blogs, children books, and movie scripts.
In a recent interview, Roberto was questioned on the winning principles or core values that he has used to remain successful to date. Roberto mentioned several things among them, discipline, determination, and honesty. These are explained in the sector that follows
- Hard work and Determination
Roberto states that without hard work there is no success. It has taken him many years of labor to be where he is today. He says that he started as a kids’ literature writer in Brazil. National reports also show that schools and parents were very eager to buy Roberto’s books. He conducted extensive research and discovered what could entertain and inform kids. Roberto gave the best in writing, and that explains the success. Afterwards, he ventured into scriptwriting and play directing, an area in which he won many awards. In the same writing venture, Roberto ran a blog in which he inspired people not to give up despite the challenges that they faced. The blog gained popularity and the success made him desire to invest. However, he did not have sufficient knowledge, a factor that forced him to enroll in the Pio Marxist College and the Joao Pessoa University. Roberto pursued a Bachelor of Business Administration and graduated with honors. However, while he was still in college, he began the Santa Rosa Restaurant before starting a cartonnage company and later the Manaira and the Madeira shopping malls. Roberto says that to be progressive, one needs to be very determined; waking up early and sleeping late.
At the same time, Roberto says that hard work is not enough if one is not disciplined. He says that discipline helped him to wake up daily at the same time and pursue the same vision until it was fulfilled. Similarly, he says that it was through discipline that he saved for his businesses and built them to where they are. Cases in point, the savings from Café Santa Rosa were used to build the cartonnage company. In the same way, the savings from the latter were used to build Manaira Shopping Mall and the savings from the venture later helped in building Madeira shopping Mall, which is a state of the art venture. Roberto asks entrepreneurs not to rush into building their personal lives with the money drawn from businesses. Instead, he asks them to save and expand business first.