Even though there are tons of dating apps and sites out there, the fundamental operating principles are the same. For users, these apps and sites do the same thing, and with no difference at all amongst it. The only difference is how stable these applications are and how many active members these dating applications have, which is more of a result of marketing than the technology of the app in question. However, Whitney Wolfe Herd, co-founder of Tinder, ensured that with Bumble dating app, she would provide something different and unique to the users. And, she kept her promise.
Whitney Wolfe Herd ensured that Bumble dating app is nothing like what’s out there in the market, and it has an array of unique features that makes dating more interesting for both men and women. First of all, Whitney Wolfe Herd introduced the signature feature of Bumble that allows only female members to contact men and not the other way round. In most of the dating apps in the market currently, the male members are free to message and contact just about anyone.
However, it is not the case with Bumble. The male members have to wait for any female member to like their profile and contact them. It encourages women to come out of their comfort zone and be bold enough to make the first move, which is what the tagline of the Bumble app is as well.
Whitney Wolfe Herd says that at Bumble, women don’t have to face any humiliation from male members who even without an introduction would sometimes start asking indifferent or sexual questions, and in many cases, also send pictures that are unsolicited and vulgar. Whitney Wolfe Herd wanted to make a dating app that allows for a meaningful relationship to blossom, and as per the reports, the rule of allowing only women to make the first contact has proved to be constructive. It keeps both men and women on toes and men starts to value when women contact them, which ensures there is no room for unwanted gestures or messages.
Whitney Wolfe Herd is confident about the growth of Bumble as a dating app and even turned down the Match.com’s offer of acquisition at $450 million. As per Forbes, the approximate net value of Bumble stands at $1 Billion currently, which Whitney Wolfe Herd expects to multiply manifolds shortly. Its revenue is expected to double to $200 million in 2018.
Read More: en.wikipedia.org/wiki/Whitney_Wolfe